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Learning Conference Agenda & Faculty

CONCLAVE XXXIX AGENDA
November 14-15, 2014
Crowne Plaza Hotel & Suites/Airport – Mall of America, Minneapolis (Bloomington), MN

FRIDAY NOVEMBER 14

1P TO 6P REGISTRATION OPEN

2P TO 5P – CAREER FAIR

2P TO 5P - AIR CHECK SESSIONS

3P TO 4:30P– MEET THE CONCLAVE (OPEN CONCLAVE BOARD MEETING)

5P OPENING KEYNOTE - NextRadio® & TagStation: Enhancing the Listener Mobile Experience
Presenter: Jeff Smulyan, President/CEO, Emmis Communications

6P TO 7:30P – OPENING RECEPTION

 

SATURDAY NOVEMBER 15

8A – NETWORKING/MENTORING BREAKFAST

8A – MBA MEMBER BREAKFAST MEETING

9A – KEYNOTE - TBA

10A – PROGRAMING - THE FUNDAMENTALS: THINGS EVERY PLAYER IN OUR GAME SHOULD KNOW
Details: The things every player in the radio game should know and remember to practice daily.

10A – SALES TRACK - GROWING DIGITAL REVENUE

10A – MANGEMENT TRACK - LEGAL AND REGULATORY UPDATE
Gregg Skall, MBA FCC Counsel, Womble Carlyle Sandridge Rice, Washington, DC

11A – PROGRAMING - SOCIALLY UNACCEPTABLE
Details: How to use social media the right way and not going viral in a negative way. Set yourself apart by engaging and interacting.

11A -SALES TRACK - HOW TO CREATE IMPACTING LOCAL RADIO ADVERTISING
Presenter: Tim Burt - Production Director, CBS Radio St. Louis

11A – MANAGEMENT TRACK - LEADING WITH EMOTIONAL INTELLIGENCE
Presenter: Kirk Froggatt - Senior Fellow & Gemini Chair in Technology Management, University of Minnesota Technological Leadership Institute

NOON – LAUGHTIME LUNCHEON WITH RADIO’S AIR TALENT ALL-STARS*

NOON – MBA TELEVISION LUNCHEON*

                *Attendees may attend EITHER luncheon

1:30 P – PROGRAMMING – FINALLY, A PRODUCTION PANEL
Details: How to approach promo’s, imaging, spots, as well as the creative content side of production.

1:30 P – SALES TRACK - PANDORA’S BOX: HOW TO SELL AGAINST PUREPLAY COMPETITORS

1:30 P – MANAGEMENT TRACK - ADAPTING TO DISRUPTION: HOW TO DEAL WITH MIND BOGGLING CHANGE AND EMERGING DIGITAL COMPETITORS

2:30P – PROGRAMMING TRACK - PENCILING IN PROMOTIONS: FILL YOUR CALENDAR WITH PROMOTIONS, NO MATTER YOUR BUDGET"
Details: Filling your promotional calendar for the year and knowing when to call audibles no matter what the size budget you have.

2:30P - SALES TRACK - MOBILE MONEY MAKING!

2:30P – MANAGEMENT TRACK - BROADCASTING DURING COMMUNITY EMERGENCIES

3:30P – PROGRAMMING – THE BATTLE PLAN
Details: How to deal with and beat your competition.

3:30- MANAGEMENT/SALES TRACK (joint session):
Details: P1 Learning’s Online Training Campus

4:30P – PROGRAMMING – TRAINING CAMP: THE TWO-A-DAY WORKOUT FOR PROGRAMMERS AND PERSONALITIES
Details: From Air-checks to how to be better coaches and performers.

4:30P – MANAGEMENT TRACK - HOW TO RECRUIT AND RETAIN BROADCASTING’S BEST AND BRIGHTEST

5:30P-7:30P – CLOSING RECEPTION

Agenda subject to change without notice.

Presenters and Panelists TBA unless noted.

All sessions 50 minutes unless noted differently.

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