CONCLAVE 39 – The Learning Conference
November 14-15, 2014
Crowne Plaza Hotel & Suites/Airport – Mall of America
Minneapolis (Bloomington), MN
To Register, click HERE
FRIDAY NOVEMBER 14
1P TO 6P REGISTRATION OPEN
2P TO 4P – CAREER FAIR (Bring your business cards & resumes!)
2P TO 4P - AIRCHECK CLINIC (Bring your scoped 3-minute aircheck on disc or thumb-drive!)
3:30P TO 4:45P– MEET THE CONCLAVE (OPEN CONCLAVE BOARD MEETING) - Learn how the Conclave functions and see how you might participate in its plan for the future!
5P OPENING KEYNOTE - NextRadio & TagStation®: Enhancing the Listener Mobile Experience With Jeff Smulyan, President/CEO, Emmis Communications. Presented by Troy Research!
Details: A recent Coleman Insights study indicates 88% of 18-48 year olds studied had a positive reaction to Next Radio. NextRadio — the hybrid radio smartphone app — and TagStation® cloud services have unlocked the promise of hybrid radio on the smartphone. NextRadio combines the efficiency and scalability of broadcast audio with the phone’s data channel to deliver an interactive artist and ad experience. TagStation empowers the radio industry with a platform to manage album art, meta data and enhanced advertising that are sent to the phone in sync with the broadcast. With other features like listener feedback, song tagging capabilities, and social integration, NextRadio stands out as a truly innovative mobile experience.
6P TO 7:30P – OPENING RECEPTION/SCHOLARSHIP PRESENTATIONS (Sanford-Brown College, Specs Howard School of Media Arts, McNally-Smith College of Music, Kean University)
SATURDAY NOVEMBER 15
7A – REGISTRATION OPEN
8A – NETWORKING BREAKFAST (Presented by BMI!) - Mingle with other attendees as you prepare to maximize your day of learning!
8A – MBA MEMBER BREAKFAST MEETING
9A - CONCLAVE 2014 ROCKWELL AWARD PRESENTATION: GINNY MORRIS/HUBBARD BROADCASTING!
9:15A – KEYNOTE – GORDON SMITH, PRESIDENT/NAB
Gordon Smith joined the NAB in November 2009 and oversees the advocacy efforts of thousands of local radio and television stations across America. He is a former two-term United States Senator from Oregon (1996-2008) and was a successful entrepreneur before launching his career in politics.
Details: The broadcasting industry is facing unprecedented legal, regulatory and competitive challenges. Senator Smith will give you the inside story on the critical issues that affect our professional future. And you’ll learn how broadcasters are employing exciting new mobile platforms to address rapidly evolving media consumption behaviors.
10A – PROGRAMMING – THE “NEW” FUNDAMENTALS: THE THINGS EVERY PLAYER IN OUR GAME SHOULD LEARN OR KNOW (Presented by RCS!)
Faculty: David Moore, Operations Manager Entercom Media, Madison; Mark Pennington, Program Director - WRIF Detroit; Rob Roberts OM/Atlanta Cumulus.
Details: With changes in digital music, social media, and new competition online, we are going to hand you the playbook you need to win the on-air game.
10A – SALES TRACK - LEVERAGING MOBILE & DIGITAL TO INCREASE YOUR REVENUE
Speaker: Paul Cramer, executive vice president, Publisher Development, North America, Triton DigitaL
10A – MANAGEMENT TRACK - LEGAL AND REGULATORY UPDATE
Speaker: Gregg Skall, MBA FCC Counsel, Womble Carlyle Sandridge Rice, Washington, DC
Details: The broadcasting industry is facing a variety of challenges on Capitol Hill and at the FCC. Hear the latest on performance royalties, music licensing, the TV incentive auctions, STELA and more from the MBA’s long time FCC Washington Counsel Gregg Skall.
11A – PROGRAMMING - SOCIALLY UNACCEPTABLE (Presented by RCS!)
Faculty: Lori Lewis, Dir./Digital and Social Strategies Jacobs Media; Brian Thomas, Corporate PD-Cumulus/PD-NASH FM; Kevin Robinson, PD-WARH (The Arch) Hubbard Broadcasting/St. Louis, plus others TBA.
Details: How to use social media the right way and not going viral in a negative way. Set yourself apart by engaging and interacting.
11A -SALES TRACK - “STOP SELLING AND START HELPING” HOW TO CREATE UN-COMMERCIALS THAT SELL!
Speaker: Tim Burt - Founder and Owner of Tim Burt Media, Advertising Expert, Public Speaker, Commercial Producer & Voice-Over Artist, Production Director/CBS Radio St. Louis.
About Tim: With approximately 30,000 commercials to his name (radio, TV, web, print, direct mail, movie theater ads), Tim Burt is a highly sought-after advertising expert and speaker. Tim coaches and consults businesses in seven countries on advertising. His website is www.CommercialProfessor.com.
11A – MANAGEMENT TRACK - LEGAL AND REGULATORY UPDATE (Continued from 10AM)
NOON – LAUGHTIME LUNCHEON WITH RADIO’S AIR TALENT ALL-STARS* Presented by NineBall Radio! (Bring your lunch ticket!!)
Dave Ryan/KDWB, Minneapolis
Moon & Staci/KS95, Minneapolis
Josh, Nick & Ali: The Half-Assed Morning Show/93X, Minneapolis
Plus more TBA.
NOON – MBA TELEVISION LUNCHEON*
*Attendees may attend EITHER luncheon
1:30 P – PROGRAMMING – FINALLY, A PRODUCTION PANEL (Presented by RCS!)
Faculty: Justin Case - Director of Programming & Imaging/Benztown, Tim Burt- Production Director/CBS Radio St. Louis, Diego-National Imaging/iHeartMedia Hot AC/IHM Minneapolis Imaging Director.
Details: How to approach promo’s, imaging, spots, as well as the creative content side of production.
1:30 P – SALES TRACK - PANDORA’S BOX: What You DON’T Know About Changing Media Consumption Habits CAN Hurt You!
Details: Millennials consume media in ways that differ dramatically from the generations that preceded them. They are far less likely to own a radio and are content to consume audio and video on laptops and mobile devices. Many have cut the cable (or have never subscribed in the first place) and are watching their favorite programs “over-the-top.” What does all of this mean for legacy media? Our panel of University of Minnesota students will share their media usage habits and give you insights into the challenges broadcasters face in a world of pure-plays and seemingly endless audio and video competitors.
1:30 P – MANAGEMENT TRACK - MANAGEMENT VERSUS LEADERSHIP: THE DIFFERENCES AND HOW TO BE GOOD AT BOTH
Faculty: Mark Levy, Revenue Development Resources
Details: We use the words management and leadership interchangeably, but they are not the same. We’ll look at the differences, why we need to be good at both, and spend some time on the “boss behaviors” that either drive your team to excel…or push them over the edge!
2:30P – PROGRAMMING TRACK - PENCILING IN PROMOTIONS: FILL YOUR CALENDAR WITH PROMOTIONS, NO MATTER YOUR BUDGET (Presented by RCS!)
Faculty: Paige Neinaber, VP of Fun and Games/CPR Promotions; Michael Pearson, Asst Promotions Director/KTWN-Minneapolis; more TBA
Details: Filling your promotional calendar for the year and knowing when to call audibles no matter what the size budget you have.
2:30P - SALES TRACK - DEFENDING YOUR DIGITAL: WHY BANNER ADS DON'T WORK
Faculty: Jason Erdahl, SVP Digital/Bring Me The News; Marsh Walzer, VP Radio Sales & Marketing/Bring Me The News; Joe Nelson, Spots Director/Bring Me The News
Details: For years, we've been selling banner ads to drive digital revenue. Could it be that we were wrong? Join us to see the latest research on why banner click thru rates are declining (and will continue to decline!), why the banner ad dilutes your value to your advertiser, and what you can do to defend your digital dollars by changing the conversation!
2:30P – MANAGEMENT TRACK - BROADCASTING DURING COMMUNITY EMERGENCIES
Faculty: John Dooley, Communications Warning Officer, Minnesota Department of Homeland Security/Emergency Management; Don Heppelmann, Technologist, Twin Cities Public Television; Dan Holiday, Meteorologist, The Storm Report 24/7 Customized Local Weather ; Todd Krause, Warning Coordination Meteorologist, National Weather Service; Scott Williams, Executive Director, Ramsey County Emergency Communications Center.
Details: Are you prepared when disaster strikes your community? Hear about the dramatic changes that are coming to our public alert and warning system and what you need to do to make sure your facility is ready for local emergencies.
3:30P – PROGRAMMING TRACK – THE BATTLE PLAN: HOW TO DEAL WITH AND BEAT YOUR COMPETITION (Presented by RCS!)
Speaker: Joel Burke About Joel: A 35-year programming veteran. During the ten years at KYGO, Joel has received countless awards like the Radio & Records Country PD of the Year in 2004 & 2008 and Radio Ink magazines top 15 Country PD’s for six years in a row. Also, during his tenure at KYGO, the station received many national awards, including, 5 CMA awards. Three for morning show and two for the station! Joel has served on the Country Radio Broadcasters board of directors for seven years.
3:30P- MANAGEMENT/SALES TRACK - BACK TO THE BASICS
Speaker: Katey McGuckin-Woolam, Owner/COO, P1 Learning
Details: There is a new ailment that is plaguing members of our sales industry ... S.O.S., or, Shiny Object Syndrome. S.O.S. is the quest to always be in search of the newest, hippest, and hottest ideas/concepts. S.O.S. is not bad in moderation, but we need to remember to get back to the basics. Selling is nothing more than a series of steps that include: Identifying the customer’s needs and fulfilling those needs with a well-reasoned and a flawlessly executed plan. S.O.S. can, and must, be eliminated in our lifetime, and it begins with you.
4:30P – PROGRAMMING – TRAINING CAMP: THE TWO-A-DAY WORKOUT FOR PROGRAMMERS AND PERSONALITIES (Presented by RCS!)
Faculty: Mike McVay - Senior Vice President/Cumulus Media; Rich Davis PD of KDWB/Cities 97 Minneapolis; Bob Shomper - PD, WCCO/Minneapolis
Details: This 'basic training' session will cover everything in talent/talent development - from air checks to how to be a better coach and performer.
4:30P – MANAGEMENT/SALES TRACK CONCURRENT SESSION –STATE OF THE MEDIA: AUDIO SPOTLIGHT
Speaker: Tony Hereau, Media Insights Manager, Nielsen. Tony Hereau has been with Nielsen since 1998 training radio stations and selling to agencies and advertisers across the Midwest. In 2007, Tony was picked to join the PPM Implementation Team to launch electronic measurement in Nielsen’s top markets. After the successful roll-out of 48 PPM markets, Tony’s role has expanded in 2011 to support the medium of radio all across the country. As Media Insights Manager, Tony finds the stories to highlight radio's continued relevance to the media mix in an ever changing landscape of media choices.
Details: Where does AM/FM Radio fit in and where is it headed? Nielsen will give an overview of the media landscape and trends affecting audio entertainment. We will examine the impact of mobile/digital platforms and the evolution of the connected car. In an increasingly fragmented media environment, AM/FM radio delivers more than two hours a day of entertainment to more than 90% of America each week.Where does AM/FM Radio fit in and where is it headed? Nielsen will give an overview of the media landscape and trends affecting audio entertainment. We will examine the impact of mobile/digital platforms and the evolution of the connected car. In an increasingly fragmented media environment, AM/FM radio delivers more than two hours a day of entertainment to more than 90% of America each week.
5:30P-7:30P – CLOSING RECEPTION
Agenda subject to change without notice
Speakers and Faculty TBA unless noted
All sessions 50 minutes unless noted differently
To Register, click HERE