The Conclave
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Summer Learning Conference Agenda & Faculty


JULY 17-19, 2013



11:00 – Registration (2nd Floor, Doubletree Hotel)
1:00 to 1:10 – Opening Comments – Bob Shannon/Executive Director, the Conclave, with an introduction by WPLJ/New York’s Scott Shannon
1:10 to 5:10 – JACOBS MEDIA SUMMER SCHOOL, presented in part by Win/Win Radio! (Park Ballroom) 
1. ONE TO ONE WITH JAYE ALBRIGHT:  The Rockwell winner has a great story to tell and, in a no-holds barred conversation, we’ll hear her amazing story, how she has made Country Radio and Country Music great partners, what today’s radio stations need to execute to stay more competitive, and a host of other issues from one of radio’s brightest minds.
2. TALENT DEVELOPMENT: Jacobs Media has put together a great presentation that addresses setting up, defining, and growing a competitive morning show in any market.  Talent is the proprietary ingredient for radio, and this session will focus on getting the best out of radio personalities.
3. MOBILE 2.0: Paul Jacobs runs jacAPPS, radio’s #1 mobile app developer.  In this presentation he’ll share some new findings from Techsurvey9 and talk about the 2013 state of the art for mobile apps, revenue generation, and how stations can get involved.
4. SIMPLY SOCIAL: Lori Lewis demystifies social media at the station level.  She’ll review some top-line Techsurvey9 findings, and then dive into the data with a simple and straightforward look at the basics, plus an overview of new social media platforms that should be on radio’s collective radar screen.
5. INSIDE THE MIND OF DAVE HAMILTON: An interview with one of the finest programmers in radio – speaks about the medium for the first time in ages. Dave will discuss his programming philosophies, his success with KQRS in Minneapolis for decades, managing and growing great talent, and his view on the state of the industry.
6. THE 16 HABITS OF HIGHLY EFFECTIVE PROGRAMMERS – Fred Jacobs takes a look at the qualities and attributes that contribute most often to programming success – today and in the future.
7. TARGET SOCIAL MEDIA:  Target’s social media specialist, Joe Curry, takes us into the backroom of how this amazing retail chain connects with the audience and grows its relationships. 
8. LET’S GO TO THE MALL:  Erin Vande Steeg is the Mall of America’s PR head and social media pro.  The Mall is like its own city, and Erin will talk about the challenges of managing the life and culture of the biggest shopping mall the country. 
9. RADIO AND THE CONNECTED CAR:  The lion’s share of radio listening now takes place on four wheels.  A look at the landscape and a deep dive into what the automakers are thinking, doing, and planning.  You’ll see great video with the movers & shakers of Ford, Cadillac, Fiat, Chevy, Toyota, and others.  This is a hot topic that will get Summer School attendees thinking.
10. TEN THINGS I KNOW FOR SURE:  Journal Broadcasting’s VP of Programming, Beverlee Brannigan, brings her wealth of experience to Conclave, focusing on stretching, trying to new things, growing your brands, and your careers.  The reality, she says, is that broadcast executives are only sure about 20% of what they do. 
5:30 to 7:00 - THE CONCLAVE WELCOME COCKTAIL PARTY:  Food, drinks) and a few surprises. Presented in part by Benztown! (The Lower Atrium, 1st Floor)
8:00 – Registration (2nd Floor, Doubletree Hotel)
8:00 to 8:45 – MEET THE CONCLAVE BOARD – or – EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT THE CONCLAVE BUT WERE AFRAID TO ASK: The Conclave grows only if dedicated volunteers are willing to pitch in and help prepare the organization for the future. To that end, the Conclave is actively recruiting folks interesting in joining the Conclave Board. If you’re interested in joining the Conclave Board of Directors or helping out in any way, please join us so we can share ideas. (Terrace 1) 
8:30 to 9:00 – THE CONCLAVE COFFEE CART:  Presented by RCS!
9:00 to 9:50 – THE CONCLAVE KEYNOTE:  Michael Harrison/Publisher of Talkers and  Harrison will address “Radio in the Digital Age” and answer the question “Where Does Talent Fit In?” His talk will address radio’s key issues – immense debt, generational and cultural shifts, exotic new media, audience measurement shortcomings, and the increasing importance of intellectual property. Harrison believes there’s never been a better time for talent becoming entrepreneurial, and that humanity is one of the biggest values radio offers. (Park Ballroom)
10:00 to 10:50 – INTRODUCING MORE ON THE DIGITAL DASHBOARD:  Dr. Ed Cohen/Arbitron continues our discussion on the digital dashboard. What will it look like? Who will offer it? How will audience be measured? Does it require a programming reboot?  How does Detroit plan to address it? Knowing what may happen next is a crucial part of your education. (Park Ballroom)
11:00 to 11:50 – PPM SECRETS:  Mark Shannon O’Neill/Principal/ROI Media Solutions.  Think “Moneyball” for radio. O’Neill has developed a system that takes minute by minute audience data and combines it with ad revenue data to find revenue opportunities. He says it all comes down to making minor programming shifts that can result in major dollars. Don’t you think you should know about this? (Terrace 1) 
11:00 to 11:50 – THE BEST TALENT COACH IN AMERICA:  Randy Lane/The Randy Lane Company, says there are three universal principals present in all great shows (and he ought to know since he’s coached some of radio’s best.)  “I’m going to focus on developing the PERSONALITY BRAND and how to do it across all platforms - from radio to social media to blogging,” he promises.  Learn about HD Characters, Killer Content and Flawless Execution. Presented by United Stations Radio Networks! (Terrace 2)
12:00 to 1:50 – THE CONCLAVE SCHOLARSHIP LUNCHEON: Hosted by Mike Kronforst/Academic Advisor at Brown College.  Meet tomorrow’s broadcasters today when Conclave 38 introduces you to McKenzie Kramer, Brandon Layne and Teygaen Hartman, the winners of our 2013 Scholarships. Then meet Steve Jones, VP/Programming for Newcap Radio, the author of the marketing book “Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous.”  This book uses stories from rock history to illustrate strategies to build stronger businesses of all kinds, but especially radio stations.  Presented in part by McNally-Smith College of Music! (Park Ballroom)
2:00 to 2:50 – QUESTIONS, ANSWERS AND MUSIC WITH RANDY BACHMAN/The Guess Who and Bachman-Turner Overdrive:  Join “Rock All Night” Programming Consultant and General Counsel, Steve Hoffman, as he engages in an intimate interview with Bachman.  Hear behind-the-scene stories about “American Woman,” “Takin’ Care of Business,” and about life on the rock ‘n roll road during the ‘70s.  Also hear Randy Bachman play live. Presented courtesy of BMI! (Terrace 3)
3:00 to 3:50 – PROGRAMMING IDEAS THAT PASS THE TEST OF TIME, AND THOSE THAT DON’T:  Since the beginning of format radio certain fundamentals have always been part of radio’s game plan. Some still have legs, but some are so 20th Century that they need to be thrown out. This panel, led John Gehron/COO of, features Larry Rosin/President and Co-Founder, Edison Research; Jerry Boulding/Urban AC Editor, All Access Music Group; Joel Folger/President, Folger Media; Phil Hall/ President, Audience Bakery; and Joel Denver/Publisher, All Access Music Group. Presented by PromoSuite!   (Terrace 1)
4:00 to 4:50 – THE NEXT BIG THING IN RADIO IS VIDEO: Meet Drake Donovan and Terry Phillips from Splice Video.  According to these two radio imaging gurus, once you start playing in the digital space you have to have video in your tool kit. Find out how to do it, why to do it, and what you’re going to miss if you don’t. (Terrace 2) 
4:00 to 4:50 – EVERYTHING WILL BE MOBILE: Ivan Braiker/President and CEO, Hipcricket. Braiker, a co-founder of Satellite Music Network, and President of Olympia Broadcasting, leads one of the nation’s leading mobile marketing and advertising agencies. “What we’re doing with mobile content today is building tribes,” he says. Find out exactly what that means and how to make it work for you. (Terrace 3) 
5:00 to 5:50 – “WHAT I’VE SEEN, WHAT I SEE, AND WHAT I THINK”: Walter Sabo/Sabo Media. One of media’s most inventive idea people, Sabo was the youngest Executive VP in NBC’s history. His accomplishments include bringing both personality music radio and talk to FM, discovering Dr. Ruth, convincing Howard Stern to go to Sirius, and, most recently, creating HITVIEWS, the company that places brand messages and products inside the most watched online videos. Mediastat says on average HITVIEWS‘ videos attract 224,000 views within 72 hours – better than most Cable TV shows. What Sabo has to say about media’s past, present and future will set your hair on fire. (Park Ballroom) 
6:00 to 7:30 – THE CONCLAVE COCKTAIL AND BOOK SIGNING EVENT:  Jimmy Steinfeldt, the Conclave’s first official photographer, is author of “Rock ‘n’ Roll Lens.” Join Jimmy, when he’s introduced by seven-time Minnesota Music Award Winner, Paul Metsa (who, himself, is the author of “Blue Guitar Highway”) and hear great rock stories, peruse a section of stellar radio books, and make a donation to the Conclave at the same time. (The Lower Atrium, 1st Floor) 
8:00 – Registration (2nd Floor, Doubletree Hotel)
8:30 to 9:00 – THE CONCLAVE COFFEE CART: presented by RCS!
9:00 to 9:50 – THE VALUE OF THE SPORTS PLAY-BY-PLAY LISTENER:  Research Director Principal, Charlie Sislen, sheds some light on today’s Sports Play-By Play Listener. “They make more money, they’re better educated, and they buy more expensive houses and cars.  And their passion, combined with forefront sound, justifies a premium rate.” Going beyond the conceptual, Research Director, Inc., in cooperation with GfK MRI, has just completed an extensive study on the play-by-play radio listener that quantifies the benefits of reaching these listeners. Presented in part by CBS Sports Radio! (Park Ballroom)
10:00 - TWINS TICKET CLAIM #1 (Registration Desk). If you indicated on your registration that you desired a ticket to tonight’s Twins-Indians game, pick it up before 11AM. Your name will be on a list at the Registration Desk.
10:00 to 10:50 – “FRIDAY NIGHT LIGHTS”:  With Danno Wolkoff/President, Envision Radio Network and Roger Utnehmer/Owner, Door County Broadcasters. The rap on digital is that it can’t make any money. These guys say it’s not so and can prove it with a winning strategy that makes high school and college sports hyper local and highly profitable. This nuts and bolts session is a must for sales and air talent who want to see where the future lies. (Terrace 1) 
11:00 - TWINS TICKET CLAIM #2 (Registration Desk). If you did NOT indicate on your registration that you wanted a ticket to tonight’s Twins-Indians game, but would like to claim one now, pick it up before 12N. Any tickets remaining after Ticket Claim #1 will be available on a first come/first served basis at that time. After 12N, any tickets not claimed by a Conclave registrant will be sold on a first come/first served basis. The price will include a bus ride, and will be posted at the Registration Desk.
11:00 to 11:50 – SPORTS AND ROCK AND ROLL ARE GOOD BEDFELLOWS:  Kipper McGee/Chief Brandwith Strategist, Kipper McGee LLC, joins Michael Steele/Program Director, KTWN, Minneapolis, Bob Hamilton/Senior VP, Tom Kent Radio Network, and veteran Programmer Steve Konrad, to discuss ideas that combine music programming with sports. (Terrace 2) 
12:00 to 1:50 – THE CONCLAVE 38 ROCKWELL AWARD LUNCH:  Honoring Jaye Albright/Partner at Albright, O’Malley and Brenner, and Tom Kay/Executive Director Emeritus/The Conclave, with MC Becky Brenner of A, O and B. Albright is one of our industry’s great teachers and Kay, for over 37 years, led the Conclave and welcomed thousands of broadcasters to the Twin Cities. Come hear their stories and help us pay homage to 2013’s Rockwell Award Winners. Plus hear Jon Chelesnik/ CEO of Sportcasters Talent Agency of America explain the fundamentals of play-by-play. Presented in part by Country Aircheck! (Park Ballroom)
2:00 to 2:50 – THE PLAY-BY-PLAY PLAYERS:  With an introduction by Jon Chelesnik, here’s a chance to hear more from Chelesnik and to meet the Twin Cities finest. Chelesnik, a veteran of ESPN, Sporting News Radio and Xtra 690/San Diego, will do a scintillating Q and A panel with Alan Horton, the voice of the Timberwolves and the Lynx, and Cory Provus and Kris Atteberry of the Minnesota Twins.  This session will focus on how to do play by play, how learning to sell is part of the challenge, why it’s all media now, not just radio, and what you can do to get there. Presented in part by  Research Director! (Terrace 3)
3:00 to 3:50 – LOOKING FOR FACIAL RECOGNITION: Dan Hill/President, Sensory Logic. “Facial coding research is already transforming everything from market research to politics to sports. It’s to be able to quantify the heart and illuminate the motivations and character that make us shine or choke, or endure or fold, in situations both on and off the field.” So says Dan Hill, one of the world’s leading business experts on the role of emotions. For 15 years his company, Minneapolis-based Sensory Logic, has done testing for over 40% of the world’s top 100 marketing companies and more recently applied the science of facing coding research to sports team, both pro and college alike. See what “60 Minutes” has been talking about, and learn what facial recognition technology could mean to you. (Terrace 1) 
4:00 to 4:50 – “ALL YOU HAVE TO DO IS ASK”: With an introduction by RAB President, Erica Farber, this session will introduce you to John Baker, former COO of American Express, as he presents information all of us can use today taken from ideas he’s written about in his book, “The Asking Formula – Ask What You Want…and Get It.” (Park Ballroom) 
5:00 - Board buses for KTWN Tailgate Party (in front of the hotel). Busses will park across from Target Field at the KTWN studios parking lot, and will depart from the lot 15 minutes after the conclusion of the game. For those wishing to leave early, cabs are available in front of Target Field on 7th Street.
5:30 to 7:00 – THE CONCLAVE GAMEDAY TAILGATE PARTY:  Hosted by Northern Lights Broadcasting on the rooftop of KTWN, the flagship station of the Minnesota Twins Broadcasting Network. Yes to refreshments, and double yes to entertainment by Best Revenge Records recording artist Keaton Simons, pictured above. (KTWN-FM Studios, adjacent to Target Field) 
7:10 to (approximately) 10:00 – The Minnesota Twins vs. The Cleveland Indians at the spectacular Target Field, home of the 2014 All Star Game.

*This agenda is subject to change without notice.     


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