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Summer Learning Conference Agenda & Faculty
THE 36th ANNUAL CONCLAVE LEARNING CONFERENCE
FROM NUTS & BOLTS TO BITS & BYTES
DOUBLETREE PARK PLACE HOTEL/MINNEAPOLIS
JULY 13-16, 2011
PRE-REGISTRATION IS NOW CLOSED. REGISTRATION FOR THE EVENT WILL BE AVAILABLE BEGINNING WEDNESDAY AT 6P & CONTINUING THROUGH THE WEEKEND ON THE DOUBLETREE'S SECOND FLOOR.
 
THE AGENDA!

WEDNESDAY 7/13

7P – THE CONCLAVE/AMERICAN WOMEN IN MEDIA NETWORKING EVENT: PARK BALLROOM – Kicking off the summer Learning Conference is the 4th annual Networking Event featuring the nationally renowned SagePresence presenting a brief, light-hearted but meaningful primer of networking basics!  Free with Conference Registration/$25 at the door.

Presented by McNally-Smith College of Music.  

THURSDAY 7/14**

BE SURE TO VISIT THIS YEAR’S CONFERENCE EXHIBITORS INSIDE THE 2ND FLOOR MEETING ROOM FOYER FROM 9A-6P DAILY!

THE OFFICIAL CONCLAVE MEETING PLACE: WESTWOOD ONE BAR & GRILL!BE SURE TO VISIT THE WESTWOOD ONE BAR & GRILL (THE FORMER DOVER BAR & GRILL ON THE 1ST FLOOR) THROUGHOUT THE WEEKEND FOR FOOD, LIBATIONS, GOOD TIMES, AND SURPRISES!

THE 2011 JACOBS MEDIA SUMMER SCHOOL

ALL SUMMER SCHOOL SESSIONS/PARK BALLROOM

Presented by Envision Radio Networks.

8AM - Noon

7 STEPS TO SOCIAL MEDIA BALANCE– New director of digital & social, Lori Lewis lays out some best practices for how stations can utilize social media tools & educate staffs.

THE BACKCHANNEL– The story of how a local TV anchorman has harnessed the power of Twitter & how these lessons can be applied to radio shows. Fred Jacobs, Lori Lewis

FANS, FRIENDS, & FOLLOWERS– Highlights from Jacobs Media’s Techsurvey 7 and social media insights, How radio brands can create impact via social avenues. Fred Jacobs

GOIN’ MOBILE– A couple of video highlights from the 2010 keynote address from The Radio Show, augmented with new mobile findings from Techsurvey 7. Paul Jacobs

PPM LESSONS FOR THE DIARY WORLD– Even if meters never come to your markets, what PPM teaches us about succeeding with diaries. Bill Jacobs

THE KILLER B’S FOR TALENT– Ten important tips (that all start with Be) to help talent grow & to guide programmers in what to look for in new hires. Fred Jacobs

MARKETING TO MEN– Featuring results from Jacobs Media’ sales study, how formats need to better position themselves to buyers and agencies. Paul Jacobs

THERE’S AN APP FOR THAT– jacAPPS has developed more than 400 apps to date, guiding a discussion about the best mobile platforms & app formats that are effective in the mobile space. Paul Jacobs

THE DIGITAL DEMAND & PUBLIC RADIO – MPR’s Managing Online Editor, Mike Reszler, walks Summer School students through the process of moving audience from on-air to digital – and back again,

ARBITRON’S DIGITAL DIRECTION– Arbitron’s Senior VP of Digital Media & Analytics Paul Krasinskilays out some of the measurement challenges & how digital competition is changing the overall listening picture.

THE ART OF THE TEASE– It’s all about creating more listening occasions. How any personality or host can better, more compelling teases. Ralph Cipolla

8AM - Noon  JACOBS MEDIA SUMMER SCHOOL!

NOON - CONCLAVE CARES LUNCHEON! FOR A $10 DONATION, ENJOY A WONDERFUL LUNCH. ALL PROCEEDS GO TO THE AMERICAN RED CROSS TO HELP THEIR EFFORTS TO ASSIST COMMUNITIES LIKE JOPLIN AND NORTH MINNEAPOLIS, AREAS DEVASTATED BY THIS SPRINGS TORNADOES. BUY A TICKET. HELP A COMMUNITY! (This lunch is NOT included in your tuition!)

1:00PM   BITES FOR BYTES(The Interactive Track)/Terrace 2 – Advertising revenue for digital platforms continue to escalate. Are you getting your fair share of digital dollars? In this session learn how stations are creating great campaigns for digital advertisers helping grow overall cluster revenue. Dan Halyburton-McVay New Media/Dallas, TX, Dan Shelly-Radio One/New York, NY, Dave Presher-Involution Digital-Digital Tribe/San Francisco, CA, Sam Elliott-96.3 Now FM/Minneapolis, MN

1:00PM   WHAT’S NEXT (The Programming Track)/Terrace 1 – Who says there is nothing new in radio programming? What’s lurking in the format crystal ball? Are audience tastes changing and if so what trends are being seen that will spur new format opportunities or reshape/freshen existing formats. John Boyne-Coleman Insights/Research Triangle Park, NC, John Dimick-Lincoln Financial Media/Atlanta, GA, Greg Strassell-CBS Radio/Boston, MA, Jeff Johnson-Alan Burns and  Associates/ Washington, DC, Mike McVay-McVay Media/Cleveland, OH  

2:00PM BEEN THERE-DONE THAT-STILL LEARNING (The Management Track)/Terrace 3– The principle of the radio industry has remained consistent for years, create a product, broadcast it to an audience, and generate revenue. What has changed is the technology and business structure surrounding broadcasting. In this session you’ll hear from Managers and Programmers on how they have reinvented themselves, learned to adapt and continue to thrive. Drew Horowitz-Hubbard Broadcasting/Chicago, IL, John Dimick-Lincoln Financial Media/Atlanta, GA, Maureen Lesourd-Citadel Radio Network/Dallas, TX, Bill Pasha-Multibrand Media International/Dallas, TX

2:00PM   FROM JOX TO VOX 2.0  (The TalenTrak)/Terrace 4 - The Conclave presents the LIVE version of our most successful series of webinars dedicated to voiceover work and voice acting with this session featuring Robin Marshall, Rich Van Slyke, David Christianand the new voice of the AFLAC duck, Dan McKeague. These experts will begin the discussion with their view of the external voiceover business in 2011, their experiences, and their advice for your success, based on YOUR questions.

3:00PM   FACE IT YOU TWIT(The Interactive Track)/Terrace 1 – Nearly half of all American’s have a Facebook account! A good number of listeners are heading to social networking several times a day. Get the keys to unlock the power of social networking. Learn the does and don’t of interacting with the audience and how to turn those “Likes” into loyal listeners. Buckhead-CBS Radio/Detroit, MI, Lori Lewis-Jacobs Media/Detroit, MI, Michael Brandvold- Michael Brandvold Media/San Francisco, CA

4:00PM   FROM THE PD CHAIR TO THE BIG OFFICE(The Life Skills Track)/Terrace 2 – One day you’re scheduling music and critiquing talent, then the next day you’ve make the leap to the corner office. While many General Managers come from the sales side of the building, there are a growing number of programmers earning GM stripes. Hear from those who have made the leap and how they prepared themselves for their new responsibilities. Bill Figenshu-Fig Media1/Skytop, PA, Mike Novak-EMF Broadcast Networks/Rocklin, CA, Steve Wexler-Journal Broadcasting/Milwaukee, WI, Joel Denver-All Access Music Group, Malibu, CA

4:00PM   MARKETING DO’S & DON’T (The Management Track)/Terrace 3– The average consumer is bombarded with thousands of messages a day. What should radio do, or not do, to get their message heard and not get lost in today’s over saturated landscape. Tripp Eldrige-DMR Interactive/Cincinnati, OH, Tim Bronsil-Point To Point Marketing/Fort Collins, CO, Nathalie Wilson-Zydeco Design/Minneapolis, MN, John Boyne-Coleman Insights/Research Triangle Park, NC

THE 2011 PROMOTION SUMMIT

ALL SUMMIT SESSIONS/PARK BALLROOM

Presented by PromoSuite

1:00PM   EVENT PRESENTATION 101- Learn how to build and manage a station event that attracts thousands of listeners. What are the biggest landmines? What do you need to remember to keep your listeners, and your station, safe and legal? Get specific action steps from Promotions and Marketing experts who've built bigger-than-life events for stations just like yours!Monchai Pungaew-Peak Broadcasting/Boise, ID, Rachel Geddes-Citadel Broadcasting/Saginaw, MI,Dennis Winslow-Northern Broadcasting/Travers City, MI, Terry O’Donnell-WFLY/Albany NY

2:00PM   MAKING A BIG NOISE @ MUTED PRICE– Says session host Paige Neinaber/NWC Promotion: “We at The Conclave understand that most attendee’s stations have promotional budgets that rival the Gross Domestic Product's of medium sized Eastern European nations, there are still a few stations out there trying to rub two pennies together and light a fire. This session is for them. Promotional Wiz/Whirlwind Paige Nienaber will illustrate that sometimes the best promotions are done with little or no money at all.”

3:00PM   WHEN DISASTER STRIKES –The unthinkable happens and a major disaster hits your listening area. Are you prepared to have your station respond appropriately…and quickly...when your community is in need? Mike Kapel-GoRadio Broadcasting, Fargo/ND, Greg Runyon-KZIA Cedar Rapids, IA, Ted Canova/Ted Canova On Media/Minneapolis, MN (Special Video Presentation from Art Vuolo)

4:00PM   360 DEGREE MARKETING- Learn five strategic content categories and the tools and techniques needed to create video content in-house to drive web traffic, incorporate NTR, and generate viral exposure through social media.Drake Donovan-CBS Radio/Pittsburgh, PA, Van McNeil-Entercom Communications/Milwaukee, WI

5PM BMI & ENVISION RADIO NETWORKS PRESENTS THE LEGENDS HOUR WITH PAUL RODGERS! Park Ballroom - An incredible opportunity to get up-close and personal with one of the TRUE legends of rock & roll, Paul Rodgers. In an engaging interview conducted by WRIF/Detroit's Steve Black, you’ll not only learn about all those hits Paul created for Free, Bad Company and others (“All Right Now”, “Feel Like Making Love”, “Can’t Get Enough”, etc.), you’ll HEAR them LIVE, as well. Presented by BMI & Envision Radio Networks (where Steve Black is host of the nationally syndicated THE CHOP SHOP GUITAR RADIO SHOW!)

6PM  THE WELCOME GATHERING/LOWER ATRIUM- The traditional Conclave ‘Meet & Greet’, a 36-year tradition. Musical guest: Red Red Record’s recording artist, KATRINA

FRIDAY 7/15**

BE SURE TO VISIT THIS YEAR’S CONFERENCE EXHIBITORS INSIDE THE 2ND FLOOR MEETING ROOM FOYER FROM 9A-6P DAILY!

THE OFFICIAL CONCLAVE MEETING PLACE: WESTWOOD ONE BAR & GRILL!BE SURE TO VISIT THE WESTWOOD ONE BAR & GRILL (THE FORMER DOVER BAR & GRILL ON THE 1ST FLOOR) THROUGHOUT THE WEEKEND FOR FOOD, LIBATIONS, GOOD TIMES, AND SURPRISES!

8AM – THE CONCLAVE COFFEE CART/2nd FLOOR MEETING ROOM FOYER  Wake up with an eye-opening cup of coffee or tea to wash down a delicious roll or morning bagel. Presented by RCS

9AM   KEYNOTE SESSION: MEET THE PRES 2.0  (The Management Track)/Park Ballroom – Hear about the current state of the industry from the top down. Learn what the President’s and CEO’s of a vast array of companies, both large and small, have to say about anything and everything that affects your career and the radio industry. John Dickey-Cumulus Media/Atlanta, GA, Ginny Morris-Hubbard Broadcasting/Minneapolis, MN, David Benjamin-Triad Broadcasting/ Monterey, CA, Joe Schwartz-Cherry Creek Radio/Denver, CO, Paul Heine-Inside Radio/Philadelphia, PA. Presented by Troy Research

10AM   MENTORING WOMEN (IT TAKES A VILLAGE)(The Life Skills Track)/ Terrace 2 - Over the last few years the number of women moving into ownership of small businesses has increased at a very high rate. Research indicates that today over 50% of small businesses are actually owned or run by women while the number of women voluntarily leaving the radio industry has increased dramatically as well. Women have decided to give up because they weren’t being nurtured or challenged in the right way. This session brings together women and men looking to help mentor and develop great broadcasters of all genders. Charese Fruge-CBS Radio/San Diego-Las Vegas, Scott Herman-CBS Radio/New York, NY, Mary Ellen Kachinske-Hubbard Broadcasting/Chicago, IL, Alissa Pollack-Mediabase/New York, NY, Valerie Blackburn-CBS Radio-Alliance For Women In Media/Los Angeles, CA

10AM  RADIO & DIGITAL EMBRACE (The Interactive Track)/ Terrace 1 – How can you enhance your brand by using digital platforms? From creating websites that are devoted to everything about your music to online specialty formats, this session takes your station from being a terrestrial vehicle to online co-branded experience. Sam Milkman-knowDigital/Philadelphia, PA, James VanOsdol-Emmis Interactive/Chicago, IL, Craig Ashwood-Cox Media/Atlanta, GA

10AM   IT’S ABOUT TIME (The Management Track)/ Orchard – In today’s consolidated world, getting things done on a timely basis is harder than ever. How do key industry executives get things done and stay afloat from drowning in all the things they need to do? Learn time management tips to help you accomplish more in a timely fashion. Dennis Green-Westwood One/New York, NY, Frank Neill-Real Time Media/King of Prussia, PA

11AM  MAKE TECHNOLOGY WORK HARDER FOR YOUR BOTTOM LINE (The Management Track)/ Summer- Everyone has seen how new technologies—streaming, mobile apps, social media, etc.—are transforming how radio interacts with its audience. In this session, go beyond those now-familiar items and learn about how broadcasters can utilize new technologies to run their businesses more effectively and efficiently. The most successful managers in the future will be those who know how to use technology to grow renewal, eliminate wasteful costs and improve their operations’ bottom lines. David Einstien-Efficio System/Columbus, OH, Chancey Blackburn-Pickle Programs/Houston, TX,  Scott Musgrave-theMediaDash.com/Fairfield, CT, Warren Kurtzman-Coleman Insights/Research Triangle Park, NC

11AM   WERE ENGAGED (The Programming Track)/ Terrace 3– Regardless of format, audiences have more choices than ever to fill their limited, entertainment time. Radio is no longer in business of just broadcasting but is in the business of providing a unique form of entertainment that's personalized, immediate and intended to entertain. Learn how you can engage your audience this power packed session. Terry Monday-Perry Broadcasting/Oklahoma City, OK, Maurice Deveau-Cumulus Broadcasting/Kansas City, MO, Jerry Boulding-All Access Music Group/Malibu, CA

11AM   BEYOND POWERFUL RADIO – A COMMUNICATORS GUIDE TO THE INTERNET AGE  (The TalenTrak)/ Terrace 4 Valerie Geller, noted industry scholar, author of the new book that is also the title of this session, and the Conclave’s 2010 Rockwell Award recipient!Presented by Troy Research

11A – The Arbitron/ Benztown/RAMP Minnesota Twins Ticket Voucher turn-in/CONCLAVE REGISTRATION DESK Vouchers good for one ticket to tonight’s Minnesota Twins-Kansas City Royals game will be accepted at the Conclave Registration Desk on the 2nd floor. Because the Conclave was only allowed to purchase a limited number of tickets, they are available on a first come-first served basis. Conference registration does not guarantee a Twins ticket. Presented by Arbitron, RAMP (Radio And Music Pros) & Benztown

NOON – THE 2011 AWARDS LUNCHEON/PARK BALLROOM /Park BallroomThe 2011 Rockwell Award will be presented to Dan Mason (President, CBS Radio) and programming legend Steve Rivers, along with the presentation of 2011 Conclave Scholarships to all scholarship recipients. Your host for this event will be the 2011 Conclave Agenda Committee chairperson and Conclave Board member, Harv Blain/Vallie—Richards—Donovan Consulting! Bring your Awards luncheon ticket!

1:30PM   MORNING RADIO REVISITED  (The TalenTrak)/ Terrace 4 - Tracy Johnson, a leading programmer and talent coach, will help you understand how to create content to command attention from an audience that is more and more distracted by learning the art of creating emotional moments...then using all of the tools of digital and social media to extend your influence, spread your message and grow your audience.Presented by Troy Research

1:30PM   MOMS & MEDIA (The Programming Track)/ Terrace 2   – Women, carry out most of the purchasing requirements for the family, whether the goods are daily shopping, electronics or clothing. This is why there is so much emphasis put to connect with women and Moms. For the last ten years Melissa DeCesare Vice President at Edison Research and a mom herself has been collecting data including Internet usage and access, cell phones, time spent with different media and social networking and will present vital info on this sought after demographic group. Melissa DeCesare-Edison Research/Edison, NJ, Barb Richards-WAJI/Ft. Wayne, IN, Nikki Nite-Entercom Communications/Austin, TX

1:30   SMART PHONES, SMARTER MANAGERS (The Management Track)/ Terrace 3 – Explosive is the only word that describes the growth of smart phones. As phones become more technologically advanced, more radio stations are looking for apps that can help grow digital dollars. Geotargeting and ad insertion are just some of the things you’ll learn about to beef up the bottom line. Mike D’Alfanso-Abacast/Danbury, CT, Wade Beavers-DoApp/Minneapolis, MN, Fred Jacobs-Jacobs Media/Detroit, MI

1:30PM – AIRCHECK CLINIC #1 /SPRING-AUTUMN ROOMS (1st Floor)Bring your 3-minute scoped aircheck, and be critiqued by a noted staff of programmers. Sign up for an aircheck at the Conclave. Registration Desk or simply come to the Spring Room this afternoon. Faculty TBA

THE 2011 CONCLAVE COLLEGE

ALL COLLEGE SESSIONS/PARK BALLROOM, except *

Presented By All Access & Coleman Insights

2:30PM   GREAT EXPECTATIONS – If you are new to the biz or looking to further your career in a new position, learn from those that  do the hiring and what they expect from you in that role. Learn what are the traits, skill, and experiences as managers who hire look for in filling their next job opening. Marc Kalman-Citadel Broadcasting/Minneapolis, MN, Jeff Winfield-NRG Media/Cedar Rapids, IA, Jon Zellner-Clear Channel Communications/Washington, DC, Chase Murphy-Entercom Communications/Greenville, SC

3:30PM   BRILLIANT AT THE BASICS – EXTENDED PLAY– Forget the fancy stuff…being brilliant at the basics is the foundation for a successful radio station. Steve Goldstein, Executive Vice President/Saga Communications shares his secrets from making the station and programmers excel at the key station building blocks. Steve Goldstein-Saga Communications/Westport, CT

3:30PM   *WORDS THAT WIN/ Terrace 4– We all sell something, a music position, contest, or advertising. In this workshop, Jeffrey Hedquist shares techniques for using storytelling, emotion, empathy, surprise and word choice that have brought dramatic results for advertisers. You’ll get tools to grab the attention of the listener and make your messages more successful.

4:30PM   S#*T MY GM SAYS – CPP, TCF, ROI, OMG! Just like programming, the management and sales side of the business has a language all their own. What does all this mean? Learn what these strange acronyms stand for and how these and other words affect the entire station operation. Steve Wexler-Journal Broadcasting/Milwaukee, WI, Mike Crusham-Clear Channel Communications/ Minneapolis, MN, Ron Harrell-Citadel Broadcasting/Detroit, MI  

6PM – BOARD BUSSES FOR TWINS GAME/DOUBLETREE ENTRANCELucky enough to get a ticket? Jump on the bus for a 15 minute trip to Target Field, the brand spanking new stadium that ESPN Magazine says houses “The #1 Fan Experience!”

7:10PM – MINNESOTA TWINS VS. KANSAS CITY ROYALS, presented by Arbitron, RAMP (Radio and Music Pros), and Benztown! Busses will leave from bus zone 1, just outside Gate 14 (Home Plate Entrance), 15 minutes after the conclusion of the game. If you’d like to leave earlier (or later) cabs are available outside the stadium.

SATURDAY 7/16**

LAST CHANCE TODAY! BE SURE TO VISIT THIS YEAR’S CONFERENCE EXHIBITORS INSIDE THE 2ND FLOOR MEETING ROOM FOYER UNTIL NOON TODAY!

THE OFFICIAL CONCLAVE MEETING PLACE: WESTWOOD ONE BAR & GRILL!BE SURE TO VISIT THE WESTWOOD ONE BAR & BRILL (THE FORMER DOVER BAR & GRILL ON THE 1ST FLOOR) THROUGHOUT THE WEEKEND FOR FOOD, LIBATIONS, GOOD TIMES, AND SURPRISES!

9AM – THE CONCLAVE COFFEE CART/2nd FLOOR MEETING ROOM FOYER  Wake up with an eye-opening cup of coffee or tea to wash down a delicious roll or morning bagel. Presented by RCS

9AM – CAREER FAIR/SUMMER ROOM (1st Floor)– Many companies are gathered today to conduct formal and informal interviews with prospective employees. Explore new employment vistas with many of the industry’s top companies! Bring your resumes (and CDs/MP3s) for this FREE opportunity! Potential employers: there may still be space available to conduct interviews during the Job Fair. Inquire at the Registration Desk. (Concludes at noon).

10AM – AIRCHECK CLINIC #2 /AUTUMN-WINTER ROOMS (1st Floor)Bring your 3-minute scoped aircheck, and be critiqued by a noted staff of programmers. Sign up for an aircheck at the Conclave. Registration Desk or simply come to the Spring Room this morning. Faculty TBA

10AM   MEET NORM (The Programming Track)/ Terrace 1 – How does your station compare with format norms and some of the nation’s top performers? Learn what’s normal when it comes to station ratings and what are some of the best practices to help your station to grow station shares. Bill Rose-Arbitron Inc./New York, NY, Mike McVay-McVay Media/Cleveland, OH, Warren Kurtzman-Coleman Insights/Research Triangle Park, NC

10AM   AISLE 8 PRODUCE  (The TalenTrak)/ Terrace 2– What do some of the most successful morning shows in the country do to prepare for their next show. Hear tips on how producers, talent, and information sources prepare today for tomorrow’s show and how to think on their feet in the midst of a show to be time sensitive. TJ The DJ-Elvis Duran Show/New York, NY, Jake Ray-WQHT/New York, NY, Andy Denemark-United Stations/New York, NY, Yankee Pete Herrick-Ace & TJ Show/Charlotte, NC, Perry Michael Simon-All Access Music Group/Malibu, CA

11AM   GETTING HYPER!(The Interactive Track) / Terrace 3- Hyper local websites is a different way to add revenue to your bottom line. What are Hyper Local sites? How can you answer a local demand and then profit from creating a unique locally focused revenue website? The answers of getting hyper, getting local are here. Sandy Davis-SmartSite Systems/Cleveland, OH, Craig Ashwood-Cox Media/Atlanta, GA

11AM  TALENT FREE FOR ALL 2.0  (The TalenTrak)/ Terrace 4– A recipe for a great session: 1. Assemble notable air talent. 2. Place them in a blender without a lid. 3. Turn on blender. 4. Prepare to be drenched with great stories, tips, and ideas. Clothing protection not provided. Charlie Tuna-Black Card Radio/Los Angeles, CA, Lou Brutus-HardDrive-HardDriveXL/Washington, DC, Cornbread-WIL/St. Louis, MO, Taylor Shay-WIAD/Washington, DC

NOON – THE GREAT MINNESOTA (INDOOR) PICNIC!/LOWER ATRIUM  Bring your Saturday luncheon ticket!

1:30PM – KURT HANSON’S RAIN SUMMIT MIDWEST! / Terrace 1, 2

Presented By Allaccess.Com & knowDigital

The poignant industry standard for defining the future - The RAIN Summit -returns to the Conclave! Come witness the future before it happens! Radio legend and futurist Lee Abramskeynotes, and AccuRadio CEO and RAIN publisher Kurt Hanson will deliver an updated version of his “State of the Industry Address.” Joining the RAIN Summit Midwest’s faculty this year will be a dynamic line-up of Internet and radio experts, including TuneIn Radio’s Dan Halyburton, 1Club.fmDirector of Content Sal Amato, Radio OneDigital Sales Manager (Cleveland/Columbus) Tim Hall, Realtime Media’sDirector of Business Development Frank Neill, AbacastSales Manager Michael Dalfonzo. and Jonas Woost, CBC Radio 3’s Executive Producer and former Head of Music at Last.fm. Also set to speak at the Summit are Radio Mitre / CienRadios CIO/CTO Guillermo Tomas Chialvo, Seneca Country RadioPresident/General Manager Keith W. Hodkinson, Totally Interactive WeatherNational Sales Manager Sean Barnardand MediaSpan VP/Sales and Marketing Andy Whatley.

RAIN MIDWEST SESSIONS-

Programming: Creating compelling content:  How can broadcasters and Internet-only webcasters develop exciting new forms of content that listeners will embrace?                       

Sales: Now that you've got listeners, how do you monetize them?   These top experts will discuss what's working best with advertisers

Promotions and features:  What new features does Internet-delivered radio allow?   We'll look at customized weather forecasts, promotions and giveaways using social media, and more                                   

The Tech Side: What's the latest in terms of apps, codecs, and devices?

The famous RAIN Cocktail Party in the Westwood One Bar & Grill (Dover Bar & Grill, 1st Fl) concludes the event!

5:30PM – THE 2011 36TH CONCLAVE LEARNING CONFERENCE CONCLUDES! See you next year for the 2012 Conclave Learning Conference – July 12-14, 2012 at the Doubletree Park Place in Minneapolis!

SUNDAY 7/17

9AM – CONCLAVE SUMMER BOARD MEETING/SPRING ROOM  Everyone’s invited!

**Badges must be worn to all Conclave functions or admission will be denied! Cell phones and pagers must be turned off or silenced inside all Conclave meeting rooms! There is NO smoking inside the Doubletree Park Place Hotel. Handguns are expressly outlawed at any and all Conclave functions. Sessions will begin promptly as scheduled at the top of the hour, concluding after 55 minutes. Consult your agenda update for changes and additions.

THIS AGENDA HAS BEEN UPDATED AS OF 7/10/2011

All items included in this agenda should be considered tentative and are subject to change without notice

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