CONCLAVE 39 – The Learning Conference
November 14-15, 2014
Crowne Plaza Hotel & Suites/Airport – Mall of America
Minneapolis (Bloomington), MN
FRIDAY NOVEMBER 14
1P TO 6P REGISTRATION OPEN
2P TO 5P – CAREER FAIR
2P TO 5P - AIR CHECK SESSIONS
3P TO 4:30P– MEET THE CONCLAVE (OPEN CONCLAVE BOARD MEETING)
5P OPENING KEYNOTE - NextRadio & TagStation®: Enhancing the Listener Mobile Experience With Jeff Smulyan, President/CEO, Emmis Communications
Details: A recent Coleman Insights study indicates 88% of 18-48 year olds studied had a positive reaction to Next Radio. NextRadio — the hybrid radio smartphone app — and TagStation® cloud services have unlocked the promise of hybrid radio on the smartphone. NextRadio combines the efficiency and scalability of broadcast audio with the phone’s data channel to deliver an interactive artist and ad experience. TagStation empowers the radio industry with a platform to manage album art, meta data and enhanced advertising that are sent to the phone in sync with the broadcast. With other features like listener feedback, song tagging capabilities, and social integration, NextRadio stands out as a truly innovative mobile experience.
6P TO 7:30P – OPENING RECEPTION/SCHOLARSHIP PRESENTATIONS (Sanford-Brown College, Specs Howard School of Media Arts, McNally-Smith College of Music, Kean University)
SATURDAY NOVEMBER 15
7A – REGISTRATION OPEN
8A – NETWORKING/MENTORING BREAKFAST
8A – MBA MEMBER BREAKFAST MEETING
9A – KEYNOTE – GORDON SMITH, PRESIDENT/NAB
Gordon Smith joined the NAB in November 2009 and oversees the advocacy efforts of thousands of local radio and television stations across America. He is a former two-term United States Senator from Oregon (1996-2008) and was a successful entrepreneur before launching his career in politics.
Details: The broadcasting industry is facing unprecedented legal, regulatory and competitive challenges. Senator Smith will give you the inside story on the critical issues that affect our professional future. And you’ll learn how broadcasters are employing exciting new mobile platforms to address rapidly evolving media consumption behaviors.
10A – PROGRAMMING – THE “NEW” FUNDAMENTALS: THE THINGS EVERY PLAYER IN OUR GAME SHOULD LEARN OR KNOW
Faculty: David Moore, Operations Manager Entercom Media, Madison, Mark Pennington, Program Director - WRIF Detroit. Details: With changes in digital music, social media, and new competition online, we are going to hand you the playbook you need to win the on-air game.
10A – SALES TRACK - GROWING DIGITAL REVENUE
10A – MANAGEMENT TRACK - LEGAL AND REGULATORY UPDATE
Speaker: Gregg Skall, MBA FCC Counsel, Womble Carlyle Sandridge Rice, Washington, DC
Details: The broadcasting industry is facing a variety of challenges on Capitol Hill and at the FCC. Hear the latest on performance royalties, music licensing, the TV incentive auctions, STELA and more from the MBA’s long time FCC Washington Counsel Gregg Skall.
11A – PROGRAMMING - SOCIALLY UNACCEPTABLE
Faculty: Lori Lewis, Dir./Digital and Social Strategies Jacobs Media, plus others TBA. Details: How to use social media the right way and not going viral in a negative way. Set yourself apart by engaging and interacting.
11A -SALES TRACK - “STOP SELLING AND START HELPING” HOW TO CREATE UN-COMMERCIALS THAT SELL!
Speaker: Tim Burt - Founder and Owner of Tim Burt Media, Advertising Expert, Public Speaker, Commercial Producer & Voice-Over Artist, Production Director/CBS Radio St. Louis About Tim: With approximately 30,000 commercials to his name (radio, TV, web, print, direct mail, movie theater ads), Tim Burt is a highly sought-after advertising expert and speaker. Tim coaches and consults businesses in seven countries on advertising. His website is www.CommercialProfessor.com.
11A – MANAGEMENT TRACK - BIG FORCE NEGOTIATION
Speaker: Terry Moore, MBA Legal Counsel and author of Big Force Negotiation: The Eight Skills You Need to Negotiate With Power
Details: Everyone is a negotiator, whether it’s a high-level business transaction, finalizing the terms of a job offer, or simply dealing with your two-year old! Veteran attorney, businessman and author Terry Moore shares his secrets to successful negotiations.
NOON – LAUGHTIME LUNCHEON WITH RADIO’S AIR TALENT ALL-STARS* Featuring- Moon & Staci/KS95, Minneapolis, plus more TBA.
NOON – MBA TELEVISION LUNCHEON*
*Attendees may attend EITHER luncheon
1:30 P – PROGRAMMING – FINALLY, A PRODUCTION PANEL
Faculty: Justin Case - Director of Programming & Imaging/Benztown, Tim Burt- Production Director/CBS Radio St. Louis.
Details: How to approach promo’s, imaging, spots, as well as the creative content side of production.
1:30 P – SALES TRACK - PANDORA’S BOX: HOW TO SELL AGAINST PUREPLAY COMPETITORS
1:30 P – MANAGEMENT TRACK - MANAGEMENT VERSUS LEADERSHIP: THE DIFFERENCES AND HOW TO BE GOOD AT BOTH
Faculty: Mark Levy, Revenue Development Resources
Details: We use the words management and leadership interchangeably, but they are not the same. We’ll look at the differences, why we need to be good at both, and spend some time on the “boss behaviors” that either drive your team to excel…or push them over the edge!
2:30P – PROGRAMMING TRACK - PENCILING IN PROMOTIONS: FILL YOUR CALENDAR WITH PROMOTIONS, NO MATTER YOUR BUDGET
Faculty: Paige Neinaber, VP of Fun and Games/CPR Promotions; Michael Pearson, Asst Promotions Director/KTWN-Minneapolis; more TBA
Details: Filling your promotional calendar for the year and knowing when to call audibles no matter what the size budget you have.
2:30P - SALES TRACK - MOBILE MONEY MAKING!
2:30P – MANAGEMENT TRACK - BROADCASTING DURING COMMUNITY EMERGENCIES
Faculty: Faculty: John Dooley, Communications Warning Officer, Minnesota Department of Homeland Security/Emergency Management; Don Heppelmann, Technologist, Twin Cities Public Television; Dan Holiday, Meteorologist, The Storm Report 24/7 Customized Local Weather ; Todd Krause, Warning Coordination Meteorologist, National Weather Service; Scott Williams, Executive Director, Ramsey County Emergency Communications Center.
Details: Are you prepared when disaster strikes your community? Hear about the dramatic changes that are coming to our public alert and warning system and what you need to do to make sure your facility is ready for local emergencies.
3:30P – PROGRAMMING TRACK – THE BATTLE PLAN: HOW TO DEAL WITH AND BEAT YOUR COMPETITION
Speaker: Joel Burke About Joel: A 35-year programming veteran. During the ten years at KYGO, Joel has received countless awards like the Radio & Records Country PD of the Year in 2004 & 2008 and Radio Ink magazines top 15 Country PD’s for six years in a row. Also, during his tenure at KYGO, the station received many national awards, including, 5 CMA awards. Three for morning show and two for the station! Joel has served on the Country Radio Broadcasters board of directors for seven years.
3:30P- MANAGEMENT/SALES TRACK - P1 Learning’s Online Training Campus
Faculty: Katey McGuckin-Woolam, Owner/COO, P1 Learning
Details: Learn how you can unlock the power of P1’s online learning campus to fine tune your sales, management, on-air or HR/administrative skills.(joint session)
Details: P1 Learning’s Online Training Campus
4:30P – PROGRAMMING – TRAINING CAMP: THE TWO-A-DAY WORKOUT FOR PROGRAMMERS AND PERSONALITIES
Faculty: Rich Davis PD of KDWB/Cities 97-Minneapolis; more TBA
Details: This 'basic training' session will cover everything in talent/talent development - from air checks to how to be a better coach and performer.
4:30P – MANAGEMENT/SALES TRACK CONCURRENT SESSION –STATE OF THE MEDIA: AUDIO SPOTLIGHT
Faculty: Tony Hereau, Media Insights Manager, Nielsen
Where does AM/FM Radio fit in and where is it headed? Nielsen will give an overview of the media landscape and trends affecting audio entertainment. We will examine the impact of mobile/digital platforms and the evolution of the connected car. In an increasingly fragmented media environment, AM/FM radio delivers more than two hours a day of entertainment to more than 90% of America each week.
5:30P-7:30P – CLOSING RECEPTION
Agenda subject to change without notice
Speakers and Faculty TBA unless noted
All sessions 50 minutes unless noted differently