9am - 4pm
Genius Day with Music Master
5pm - 6pm
Networking Panel: Make The Most Out Of Conclave
From radio events to the use of social and digital platforms – learn how to effectively stay top of mind with industry decision makers; build people skills, confidence and create genuine relationships.
6 pm – 9 pm
vCreative Conclave 41 Welcome Party!
8:30 am – 8:50 am
9:00 am - 10:30 am
Keynote Session: Ask Me 'Almost' Anything
Whether you're in Chicago or Chattanooga, as the industry grapples with the digital revolution, understanding the fundamental changes at the local level is critical for everyone in radio.
Ask this panel of radio leaders almost anything.
From how to grow your career with fewer opportunities, to what companies are doing to stand out in the sea of digital music offerings. Whatever is on your mind, here's your chance to ask.
10:30 am – 11:15 am
DIGITAL: Alexa Is The New Radio In Homes
Technology is moving so fast. This panel of pros will show you how to keep up with the pace with very little resources.
11:15 am - 12 noon
REVENUE: How To Minimize Your Own Agenda and Speak the Client’s Language
Come at proposals from the client’s point of view - how is what you’re selling them truly helping them differentiate themselves in their business landscape.
PODASTING: Everybody's Doing It
As Podcast consumption continues to grow, it’s becoming more and more important for all of us to find where we fit into the on-demand audio space.
This team will share insight to some of radio’s successful podcasts, why they work and how we can get started or grow our current podcast efforts.
12 noon – 1:30 pm
Join us for a special luncheon with a surprise guest!
1:30 pm – 2:15 pm
Ratings & Revenue: 4 Questions Facing Everyone In Radio
2:15 pm – 3:00 pm
REVENUE: Selling Digital And Social In A Meaningful Way
We should only measure what moves, and then be able to explain the impact we created for our advertising partners that invest in non-traditional assets.
Culture: The Art Of Leadership
All too often we can get lost in the frenetic energy of the day to day and overlook the importance of really showing up for our team and even for potential hires.
3:00 pm – 3:45 pm
RATINGS: Here’s To The Rule Breakers
PDs seem to fall into two groups - those who never break rules (and have boring stations), and those who break ALL of the rules (and get fired).
DIGITAL/SOCIAL: How To Build Your Hierarchy Of Attention
You can’t be everywhere and be equally excellent on every digital and social platform. There’s a “hierarchy of attention” each brand needs to build; how much time to commit to each platform in order to be effective, and which ones we just have to walk away from. This panel of pros will help you identify where to place our limited resources (time, people and money), and create measurable impact on ratings and revenue.
3:45 pm – 4:30 pm
PROGRAMMING: Why Do People Do Dumb Stuff And Then Wonder Why Dumb Stuff Happens To Them?
Many of the questions last year revolved around getting that big break or figuring out what they are doing wrong that is preventing them from advancing.
Perhaps a session of brutal honesty to help folks make better decisions
List out common pitfalls that people fall into. Like doing stupid things on social media.
VIDEO: Turning Views Into Value
This session will show how video content & creation can be applied to sales presentations.
Techniques that can be easily used to make videos geared toward sales presentations.
The importance in investing in video equipment that talent can use to create real impact. Deliver takeaways to bring back to station management.
4:45 pm - 5:00 pm
5:00 pm - 7:00 pm
vCreative Conclave Cocktail Party!
8:30 am - 9:00 am
9:00 am - 11:00 am
Third Annual Conclave Speed Mentoring Breakfast
11:00 am- 12:30 pm
All-Star Talent Session
Legendary Radio Talent Share Stories & Insight!
12:30 am- 1:15 pm
How to Stand Out in a World of Infinite Choice
Best practices to generate Top of Mind Awareness for your brand with those who matter most.